Released on = February 12, 2006, 3:04 am

Press Release Author = The Kids Bible Company LLC

Industry = Consumer Services

Press Release Summary = PARENTING TODAY: CLEAR CUT CHOICES FOR WHOLESOME CHILDREN\'S
ENTERTAINMENT

Is there still a place today for wholesome children\'s entertainment? How well I
remember my younger sister & I kicking back on a Sunday night bathed & fed & ready
before 6.30pm for \"Disneyland\" on our old floor model AWA Deep Image B & W
television. And then there was the \"Mickey Mouse Club.\" They were relatively
innocent days!


Press Release Body = PARENTING TODAY: CLEAR CUT CHOICES FOR WHOLESOME CHILDREN\'S
ENTERTAINMENT

Is there still a place today for wholesome children\'s entertainment? How well I
remember my younger sister & I kicking back on a Sunday night bathed & fed & ready
before 6.30pm for \"Disneyland\" on our old floor model AWA Deep Image B & W
television. And then there was the \"Mickey Mouse Club.\" They were relatively
innocent days!

How times change! Now some thirty years later, as a father of two I find myself
constantly hovering with the TV remote control ready to mute, edit & censor
influences within children\'s television programming that certainly entertains but
works like a depth charge in undermining the very values that I am vigilant to
instil in my own son & daughter to prepare them for their future.

Positive portrayals of corrupted activities involving blood-thirsty violence &
kid-heroes who cast spells, sourcing their power from the dark side to dominate over
other individuals promote such a destructive message & yet litter Saturday morning
programming. An animated series of a dysfunctional family where the son does
whatever he wants at the detriment of others incites the kind of boundary-pushing
behaviour we work to curb in our kids behaviour & that fill every police station.

So why fuel it by allowing them to absorb & then emulate what they watch? Common
sense tells me that this is self-defeating parenting! Preserving our kids from an
erosion of moral value seems increasingly to be a role that needs to extend beyond
the home. But where are society\'s restraints? They are seldom found in today\'s
entertainment media which is our youth\'s first window on the outside world - their
forum for determining what is acceptable & unacceptable in racial, relational &
sexist attitudes & practices beyond modelling mum & dad or in taking their counsel
on things.

Interestingly, public demand is accommodated by the labelling of media &
entertainment products warning of immoral & unwholesome content and with age-level
appropriateness. Then there are ratings like PG 13, TV 14, NC 17, etc. The reasoning
behind the rating system is that some content is considered inappropriate for lower
ages -- that they may not yet be equipped to distinguish what is fantasy from
reality. But conversely, this system also encourages the thought processes, \"I\'m
under-age for that rating but I really want to see what it is - that I\'m not
actually permitted to see.\"

Now here\'s where I feel to bring a caution regarding \"G\" rated films & media
entertainment. Though there may be none of the \"R\" rating content, the system does
not rate the philosophical mindset behind the storylines. An activist writer or
producer with un-hidden agenda\'s can certainly \'sell-in\' his code for senseless &
villainous behaviour. Parents are required at all times to be wary of this real
possibility affecting their children at home.

There must be a place made for conscience-friendly, wholesome children\'s
entertainment. Young children are simply young persons before God who have not yet
reached the level of maturity in making their own discernible choices. They require
the liberty of enjoying fun times with the family -- times of laughter, interaction
and family fun which will contribute so much to the solidarity of the family in
their critical, rudimentary, and developing years.

About the author:
Michael Hunnam is Senior Vice President of \'The Kids Bible Company LLC\' a media &
entertainment company that produces \'The Animated Kid\'s Bible\' DVD Collectibles. To
find out more, view a trailer, check FAQ\'s or character gallery -- go now to
http://www.thekidsbible.com




Web Site = http://www.thekidsbible.com

Contact Details = Tom Broadbridge